New Balance has a history of nearly 30 years. It was first designed in the 1990s. The first 997 had a polyurethane sole which was different from other soles of the 99x family. So, it was something new to 997. The shoe was made from suede, leather and mesh. It had tri-density outsoles for durability and grip.
In the 99x family, 997 was the first shoe for runners which was for females. It had proved to be good at running tracks. It remained in the market for almost 4 years. The company produced different colours styles in this period. Finally, it disappeared from the market. The place of 997 was taken by other shoes. It remained vanished for nearly two decades.
In 2008, New Balance took a stand with a Japanese company which was United Arrow. They introduced 997 with Abzorb technology of 998 and named the shoe as 997.5. United Arrows sold this shoe in Japan in their outlets. Finally, in 2011, it failed again due to market competition.
People wanted the come back of 997 and in 2014, 997 made a massive comeback. After this, the company made changes to make the shoe more comfortable with new and unique technologies. Now, New Balance 997 has different variants which are Sports, 997H, etc. There is a wide range of colours and shades. It is now one of the comfortable best sneakers in the market.
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